FRICTIONLESS WELLNESS · SIGNAL REPORT
How GLP-1s Are Changing Consumer Behavior
What changing appetites mean for food, beauty and apparel brands.
Frictionless Wellness is a free 25-page report for brand and commerce leaders. Using search trends, social listening and cited research, it examines how GLP-1s and peptides are reshaping consumer demand, identity and spending.
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70%
Decline in Ozempic search volume
from its 2024 peak
Why is search interest shifting from Ozempic to peptides?
Merciv’s search data shows demand shifting from branded GLP-1s toward the broader peptide category. The report examines what that shift means for brand positioning, discovery and the next wave of consumer expectations.
The friction moved off the scale—and into an entire downstream economy.
What does the GLP-1 consumer trends report cover?
01
From GLP-1 brands to the peptide category
When attention shifts from a drug’s name to an entire category, brands face new questions about positioning, search and consumer trust.
02
How stigma shapes wellness choices
Access is changing faster than attitudes. Explore the stigma, creator narratives and identity work shaping how people talk about wellness.
03
Spending shifts in food, beauty and apparel
Follow the ripple into protein, grocery baskets, beauty and apparel—and the five inflections on our 2027 watchlist.
The bathroom scale was only the beginning.
See the next shift before it reaches your category.
Frictionless Wellness is a 25-page report for brand, marketing and commerce leaders. It brings together search trends, social listening and cited research to map the cultural and commercial consequences of wellness.
Published by Future Commerce.
Research conducted using Merciv.
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