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Aedes de Venustas

July 28, 2025

RATINGS

Culture

Basic Service
Brand Immersion

Commerce

High Volume
Pure Showroom

THE STORE AT A GLANCE

FORMAT:
Free-standing Store
LOCATION:
Lower East Side, NYC
VISIT DATE:
Spring 2025
CULTURAL FEEL:
This store has an air of disregard to whether a purchase was made, as if they know how special the experience and selection is. But this was not in a snobbish way; it was the brand and associate simply owning the obvious expertise and curation.

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Gain access to the full Field Notes by subscribing to Future Commerce Plus and get:

  • High-level store details (including location, adjacent stores, competitors, and cultural feel)
  • Full store details and experiential analysis
  • The Senses Matrix, which identifies clear differentiators and whitespace opportunities
  • A Field Test breakdown of strategic questions to ask to guide your store experiences
  • An Artifact Archive full of images and videos from the experience