New Modes 2025: How AI Rewires Shopping
Survey of 1,000 consumers in the US, UK, and AUS shows half of shoppers are in a constant shopping state. Learn where discovery starts and where purchase ends.
In our latest survey of 1,000 consumers across the US, UK, and AUS/NZ, we explore how shoppers are broadening their use of different digital channels, platforms, and apps to seek inspiration and information about brands, products, and trends.
This report reaffirms that consumers are embracing mode-centric shopping experiences and that AI platforms specifically are empowering them to get the contextual ideas and recommendations they expect.
How can brands embrace this shift and orchestrate interactions that align with consumers’ in-the-moment needs?
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Proven: Half of consumers are in a constant state of shopping
The Shopping Consciousness Spectrum
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Download the ReportFrequently Asked Questions
Find answers to common questions about The New Modes Report
What is the New Modes 2025 report?
Who conducted the primary research?
How large was the sample size?
What is the headline finding of the New Modes report?
Where do consumers research products and convert to purchase?
What is the Shopping Consciousness Spectrum?
Which generation lives most in perpetual consideration of shopping?
Where do consumers do shopping research and compare?
How are consumers using AI agents on the shopping journey?
What channels and apps are in the scope of the New Modes research?
What does mode-centric shopping mean?
Who should read this report?
How should brands act on these findings?
Can I request a briefing or custom cut of the data?
Is Commerce's (BigCommerce) role editorial or sponsorship?
