2,000 Shoppers Reveal Their AIÂ Habits
What the Data Means for the Future of Digital Commerce
Part deal scout, part personal shopper, and part personal companion, generative AI platforms such as ChatGPT, Perplexity, and Gemini have reshaped the shopping experience, making the process more intuitive and contextual for every user. But how will these tools shape the future of digital experience?
To separate the hype cycle from the habit cycle, Future Commerce and Cimulate surveyed 2,000 US consumers before and after the holiday rush, unpacking what shoppers did once the gifting rush hit. The result is a more nuanced view of how AI is shaping the future of brand engagement and commerce.
During this session, we’ll reveal:
Consumer Intent vs. Action:
Did consumers follow through on their grand ambitions to let AI find gifts, compare products, sniff out deals, and shape their shopping lists?
We’ll examine how their plans compare with their actual habits.
The Collapse of the Funnel:
How does AI support consumers throughout the browsing and buying journey?
We’ll unpack new use cases prevalent in gift-giving scenarios, such as price comparison and promo code hunting, and examine whether consumers actually saw value in these capabilities.
New Brand Expectations:
Are generative AI platforms becoming the de facto all-in-one commerce destination, or are they merely setting new expectations for branded environments?
We’ll investigate how the value propositions of ChatGPT and other destinations can unlock new opportunities for brands to differentiate.
The Future of Agentic:
How will consumers’ evolved holiday shopping habits shape the way they browse and buy in the future?
We’ll have an open discussion with industry experts and practitioners to unpack how the “very merry AI holiday” will shape the future of what we buy, how we buy, and why we buy.
Speakers:
Cimulate
Future Commerce
