of the United Kingdom’s capitol city.
Ninety minutes. That was the window the White House gave Anthropic to pull the most advanced commercial AI model on earth off the market, days after it had shipped to hundreds of millions of people. The headlines of Axios, CNBC, and the Twitter threadbois have all filed Fable 5’s demise as a “we jailbroke Fable and unlocked the weapon” story.
But they’re getting it all wrong. Fable 5 is a Commerce story. Literally, the US Department of Commerce.
The lever that yanked Fable was the Bureau of Industry and Security's export-control authority, housed inside the Department of Commerce. Not Treasury. Not State. The agency Milton Friedman wanted to abolish on camera in 1995 is now the one that decides which frontier models the world is allowed to touch.
“The Commerce Secretary has become America's de facto minister of technology.”
- Future Commerce, Consolation Prize: How Washington's Most Unwanted Job Became Its Most Powerful, December 2024
For nearly two years, our Member Briefs have focused on policy-related issues around the modern Commerce Department. As its charter has broadened with new technologies and innovations, the Department’s role in shaping American life has changed.
We’ve called this repeatedly. Every fable has a moral, and the moral of Fable 5’s story is what we’ve been writing toward for two years: the US Department of Commerce is the most important, most powerful Agency in the world.
Ninety minutes. That was the window the White House gave Anthropic to pull the most advanced commercial AI model on earth off the market, days after it had shipped to hundreds of millions of people. The headlines of Axios, CNBC, and the Twitter threadbois have all filed Fable 5’s demise as a “we jailbroke Fable and unlocked the weapon” story.
But they’re getting it all wrong. Fable 5 is a Commerce story. Literally, the US Department of Commerce.
The lever that yanked Fable was the Bureau of Industry and Security's export-control authority, housed inside the Department of Commerce. Not Treasury. Not State. The agency Milton Friedman wanted to abolish on camera in 1995 is now the one that decides which frontier models the world is allowed to touch.
“The Commerce Secretary has become America's de facto minister of technology.”
- Future Commerce, Consolation Prize: How Washington's Most Unwanted Job Became Its Most Powerful, December 2024
For nearly two years, our Member Briefs have focused on policy-related issues around the modern Commerce Department. As its charter has broadened with new technologies and innovations, the Department’s role in shaping American life has changed.
We’ve called this repeatedly. Every fable has a moral, and the moral of Fable 5’s story is what we’ve been writing toward for two years: the US Department of Commerce is the most important, most powerful Agency in the world.
Ninety minutes. That was the window the White House gave Anthropic to pull the most advanced commercial AI model on earth off the market, days after it had shipped to hundreds of millions of people. The headlines of Axios, CNBC, and the Twitter threadbois have all filed Fable 5’s demise as a “we jailbroke Fable and unlocked the weapon” story.
But they’re getting it all wrong. Fable 5 is a Commerce story. Literally, the US Department of Commerce.
The lever that yanked Fable was the Bureau of Industry and Security's export-control authority, housed inside the Department of Commerce. Not Treasury. Not State. The agency Milton Friedman wanted to abolish on camera in 1995 is now the one that decides which frontier models the world is allowed to touch.
“The Commerce Secretary has become America's de facto minister of technology.”
- Future Commerce, Consolation Prize: How Washington's Most Unwanted Job Became Its Most Powerful, December 2024
For nearly two years, our Member Briefs have focused on policy-related issues around the modern Commerce Department. As its charter has broadened with new technologies and innovations, the Department’s role in shaping American life has changed.
We’ve called this repeatedly. Every fable has a moral, and the moral of Fable 5’s story is what we’ve been writing toward for two years: the US Department of Commerce is the most important, most powerful Agency in the world.
Ninety minutes. That was the window the White House gave Anthropic to pull the most advanced commercial AI model on earth off the market, days after it had shipped to hundreds of millions of people. The headlines of Axios, CNBC, and the Twitter threadbois have all filed Fable 5’s demise as a “we jailbroke Fable and unlocked the weapon” story.
But they’re getting it all wrong. Fable 5 is a Commerce story. Literally, the US Department of Commerce.
The lever that yanked Fable was the Bureau of Industry and Security's export-control authority, housed inside the Department of Commerce. Not Treasury. Not State. The agency Milton Friedman wanted to abolish on camera in 1995 is now the one that decides which frontier models the world is allowed to touch.
“The Commerce Secretary has become America's de facto minister of technology.”
- Future Commerce, Consolation Prize: How Washington's Most Unwanted Job Became Its Most Powerful, December 2024
For nearly two years, our Member Briefs have focused on policy-related issues around the modern Commerce Department. As its charter has broadened with new technologies and innovations, the Department’s role in shaping American life has changed.
We’ve called this repeatedly. Every fable has a moral, and the moral of Fable 5’s story is what we’ve been writing toward for two years: the US Department of Commerce is the most important, most powerful Agency in the world.
Ninety minutes. That was the window the White House gave Anthropic to pull the most advanced commercial AI model on earth off the market, days after it had shipped to hundreds of millions of people. The headlines of Axios, CNBC, and the Twitter threadbois have all filed Fable 5’s demise as a “we jailbroke Fable and unlocked the weapon” story.
But they’re getting it all wrong. Fable 5 is a Commerce story. Literally, the US Department of Commerce.
The lever that yanked Fable was the Bureau of Industry and Security's export-control authority, housed inside the Department of Commerce. Not Treasury. Not State. The agency Milton Friedman wanted to abolish on camera in 1995 is now the one that decides which frontier models the world is allowed to touch.
“The Commerce Secretary has become America's de facto minister of technology.”
- Future Commerce, Consolation Prize: How Washington's Most Unwanted Job Became Its Most Powerful, December 2024
For nearly two years, our Member Briefs have focused on policy-related issues around the modern Commerce Department. As its charter has broadened with new technologies and innovations, the Department’s role in shaping American life has changed.
We’ve called this repeatedly. Every fable has a moral, and the moral of Fable 5’s story is what we’ve been writing toward for two years: the US Department of Commerce is the most important, most powerful Agency in the world.
Continue Reading...
Those things we shouldn’t say out loud? We say them on the private feed. Bi-weekly “after dark” podcasts and a members-only newsletter, just for subscribers.
Our research reports combine visionary thinking with data-backed findings from our own advisory panel, made up of leaders at brands you know and trust.
Upskill, cross-skill, and future-proof your teams with Future Commerce Learning, the leading digital eCommerce learning platform, created by professional educators.
THIS IS FOR MEMBERS ONLY
Before Anyone Was Watching
When Howard Lutnick's name first entered the ring in December 2024, we made the claim that he would be the most influential person in the cabinet. The reasoning was simple. Whoever controls Commerce controls the future of AI, and whoever controls AI controls the nation's infrastructure, its alliances, and its economy.
We had started the argument even earlier. In July 2024, before the election was settled, we called Commerce the keystone of 21st-century governance and a strategic partner in national security. Our assertions were based on the strength of the CHIPS Act and the AI executive order that NIST (National Institute of Standards and Technology) was tasked with implementing.
The institutional groundwork that former Commerce Secretary Gina Raimondo laid is the same mechanism that Lutnick now uses to further his agenda.
By July 2025, we had documented his method across his first hundred days: insert himself into the dominant story, drive the narrative, and use the department to reassert its power. By this spring, we described a Commerce Department that behaves less like a regulator and more like a fund manager, treating American industrial capacity as a portfolio rather than a policy. And in our 2026 predictions, we named the Age of Sovereignty.

‍
The AI InfluenceÂ
From the moment President Obama tapped Penny Pritzker as Secretary of Commerce in 2013, we have seen a continued evolution of the role and of the Department as a whole.
Trump’s first Secretary, Wilbur Ross, expanded the Department’s tech oversight. But when Gina Raimondo took the reins in 2021, she built the framework to make Commerce just as important, if not more so, than Treasury.Â
The CHIPS Act gave Raimondo discretionary authority, giving Commerce influence in tech and, in turn, governance. Now in the role for less than 18 months, Lutnick has inherited the CHIPS Act, NIST, and the AI Safety Institute (renamed the Center for AI Standards and Innovation), and has spent that time asserting his influence over both policy decision-making and global trade operations.Â
Initially, the Trump Administration’s aggressive tariff policies were Lutnick’s strategic focus. He dominated media headlines and airwaves, using tariff hikes as the inevitable “stick” in global negotiations. But now that certain tariff actions are no longer in effect and merchants are seeking refunds for initial tariffs paid, he has pivoted to AI infrastructure and innovation, a much more compelling global agenda as the US fights for a more dominant position against China. Lutnick has followed a consistent pattern in his approach: He inserts himself into the story, drives the narrative, and uses the Commerce Department to reaffirm its power. He is more than a megaphone for the administration. He’s shaping the nation’s position on the global stage.

During the Semafor Global Summit in Washington, DC, global CEOs, government leaders, and policymakers agreed that the US needs to build its infrastructure to support an autonomous future. “AI compute is the new strategic resource of the 21st century,” said Kindred Ventures’ Steve Jang. Now that AI governance and infrastructure are the story, Lutnick is following his proven model of inserting himself into the dominant narrative and using the Commerce Department to influence the outcome. Through the Bureau of Industry and Security’s export control authority, he pulled the world’s most advanced AI model off the market 90 minutes after launch.
Sovereignty or Safety?
To some, the government influencing global access to Fable 5 looks and feels hasty, especially for an administration that once centered its policy positions on “let the innovators innovate.” But the reality is not so binary. It’s not just a case of legitimate security concerns or government overreach.Â
Both are true in theory, mainly because our current environment is not equipped to support the current pace of AI development and access.Â
“American industrial capacity treated as policy is a thing of the past; today, it's a portfolio.”
- Future Commerce, The Commerce Department Is a Hedge Fund Now, April 2026
The government isn’t necessarily wrong to want to slow deployment for absorption. We invented Scrum for software development and Agile for organizational transformation, but we haven’t invented the equivalent for AI deployment. During Semafor World Economy, Penny Pritzker proposed “power, productivity, and people” as the new framework.Â
The government wants to fully absorb Fable 5, understand it, and determine how to maintain a competitive edge through infrastructure, access, and security. Even Anthropic itself has encouraged AI companies to slow their pace of innovation, reporting that the models have become so advanced that they would soon be able to bypass humans completely in their development. Anthropic CEO Dario Amodei has also stated publicly that the government should be able to “block unsafe deployments, as part of a statutory process that is transparent, fair, clear, and grounded in technical facts.” However, in this new case, the company stated that “this action does not adhere to those principles” and that the government did not provide specific details other than “verbal evidence” of a “potential narrow, non-universal jailbreak, which essentially consists of asking the model to read a specific codebase and fix any software flaws.”
In the “global village” of real-time training on data freely available on the World Wide Web, the real competitive edge lies in infrastructure and access to compute, especially now that most AI compute is being used to produce actual commercially viable outcomes.
“The next decade of retail leadership will belong to companies that treat policy like infrastructure and regulation like part of the supply chain itself.”
‍
‍ - Future Commerce, Why Costco Just Weaponized a Cabinet Member, December 2025
Through this lens, the Fable 5 order is a sovereign act. While an outside organization built the model, the US government determines who gets access and under what conditions. One of Lutnick’s major ventures, a $18T plan to build on existing power infrastructure, further validates the Commerce Department’s impact because it provides the physical infrastructure that enables AI innovation.
The Moral of the FableÂ
By definition, fables have a moral, and the fable of Fable 5 is that the governing lines of AI innovation, who owns it, and who controls it, are still being written. All parties are still determining how to shape them with the clarity, transparency, and safeguards required.Â
But the current outcome proves what we wrote two years ago. The Department of Commerce has long been dismissed as a “bureaucratic backwater,” or the “consolation prize” for political hopefuls aiming for high-profile roles in the Treasury. Now, it is threading the needle between national security, compute sovereignty, and market differentiation in the AI economy.Â
The Commerce Department is the driving force behind the United States’ AI aspirations. Because when you control commerce, you control AI. And when you control AI, you control the future of our economy.

![[Member Brief] The Power of the Modern Commerce Department: Every Fable Has a Moral](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6a3072ecccf60be00ebf94e5_lutnickvdario.jpg)
