Commerce is culture™. Weekly eCommerce podcasts that map how brands, technology, and consumer behavior shape what people buy and why it matters, across four ongoing series.
Halloween is now America’s second-largest consumer holiday, surpassing Thanksgiving and New Year’s Day in total spend, especially in categories like home decor. From the high street, the UK is catching up fast due to the rise of community-driven events, third spaces, and niche internet communities. Melissa Minkow, Global Director of Retail Strategy & Insights at CI&T, joins Phillip and Alicia from London to share what Halloween looks like on the other side of the Atlantic. Melissa explains why UK Halloween is getting “Americanized,” how algorithms shape our real-world rituals, and why fandom keeps stretching the season.
Read Show Notes


New date / February 10, 2027
New date: February 10, 2027. Join the visionaries taking the stage at VISIONS Summit—a day of commerce, culture, and AI at MoMA in New York.
Explore VISIONS


.jpg)







.jpg)







