Commerce is culture™. Weekly eCommerce podcasts that map how brands, technology, and consumer behavior shape what people buy and why it matters, across four ongoing series.
Welcome to Future Commerce Rewind, where we revisit our deepest and most enduring conversations. This week, we're playing back our April 2025 conversation with Andrew McLuhan, grandson of Marshall McLuhan and director of The McLuhan Institute. Andrew joins Phillip and Brian to explain why his grandfather's ideas still hold up: the side effects of a technology tend to become its main effects, and the Global Village was never as idyllic as it sounds. AI has become a companion, an advisor and a shopping assistant. McLuhan's asks the core question: what do our new tools extend, and what do they change about us?
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Our annual summit / November 3
On November 3, join the visionaries taking the stage at VISIONS. A summit on commerce, culture, and AI at MoMA in New York.
Explore VISIONS![[STEP BY STEP] B2B Payments: The Final Frontier](https://cdn.futurecommerce.com/5d7da04028ecca2357d6b3b0/6430d9cc835b8f6e9a4f71b1_Step-by-Step-Season-10-Episode-1-Square.jpeg)
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![[Step by Step] Managing Complexity](https://cdn.futurecommerce.com/5d7da04028ecca2357d6b3b0/6430d9eb08ce44d1248d2bda_Step-by-Step-Season-9-Episode-4-Square.jpeg)
![[Step by Step] The B-Word](https://cdn.futurecommerce.com/5d7da04028ecca2357d6b3b0/6430d9ebbb4ef1100b48693e_Step-by-Step-Season-9-Episode-3-Square-(1).jpeg)
![[Step by Step] It Takes a Community](https://cdn.futurecommerce.com/5d7da04028ecca2357d6b3b0/6430d9edebb2e03030b1d7d9_Step-by-Step-Season-9-Episode-2-Square.jpeg)
![[Step by Step] The Open Source Business](https://cdn.futurecommerce.com/5d7da04028ecca2357d6b3b0/6430d9fe4d8bbf16c70addd7_Step-by-Step-Season-9-Episode-1-Square.jpeg)
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![[Step by Step] What Exactly Is the Value in Headless Commerce?](https://cdn.futurecommerce.com/5d7da04028ecca2357d6b3b0/6430da3cd93147589c56892e_Step-by-Step-Season-8-Episode-5-Square.jpeg)
![[Step by Step] How Do I Move From a Project Mindset to a Program Mindset?](https://cdn.futurecommerce.com/5d7da04028ecca2357d6b3b0/6430da3c5f078d44adced4cd_Step-by-Step-Season-8-Episode-4-Square.jpeg)
![[Step by Step] What Is the Role of Data in Improving eCommerce Experiences?](https://cdn.futurecommerce.com/5d7da04028ecca2357d6b3b0/6430da3fa877737d10fea319_Step-by-Step-Season-8-Episode-3-Square.jpeg)
![[Step by Step] How Do I Choose the Right Technology Partners?](https://cdn.futurecommerce.com/5d7da04028ecca2357d6b3b0/6430da4b7e38fbed325c592f_Step-by-Step-Season-8-Episode-2-Square.jpeg)