Commerce is culture™. Weekly eCommerce podcasts that map how brands, technology, and consumer behavior shape what people buy and why it matters, across four ongoing series.
Recorded live at Google Marketing Live 2026, Phillip and eCommerce reporter Nicole Silberstein sit down with Ashish Gupta, VP & GM of Merchant Shopping at Google, who is behind the foundational commerce infrastructure powering the Shopping Graph and Universal Commerce Protocol. Gupta breaks down the GML announcements: UCP's expansion beyond shopping into hotels and food delivery, the multi-item Universal Cart that spans Search, Gemini, YouTube, and Gmail, and why the future of agentic commerce still depends on merchants nailing the fundamentals.
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![[Step by Step] How Can I Utilize Shipping to Curate a Great Customer Experience?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e08e3cf0e060fb48307d_Episode-4-Artwork.png)
![[Step by Step] How Can Marketplaces Leverage Shipping?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e0950ac8ced7c6c19185_Episode-3-Artwork.png)
![[Step by Step] How Can I Wield Shipping To Acquire New Customers And Build Loyalty?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e097bd05a462ba97be00_Episode-2-Artwork.png)
![[Step by Step] Why Should I Prioritize Shipping in My Business?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e09a967cb583226aeae5_Episode-1-Artwork.png)

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