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After being laid off in 2014, Toyiah Marquis turned her passion for patches into a thriving business built on cultural representation and authentic connection. Patch Party Club started as an in-store experience and single-product experiment on Temu. We sit down with Toyiah to explore how she leveraged Temu's platform to test, learn, and scale strategically, while sticking with her mission and vision as a founder. From creating a special patch for customers battling cancer to discovering unexpected demographic opportunities, Toyiah's journey shows how marketplace success comes from staying true to your brand ethos while remaining flexible enough to evolve.
Read Show Notes![[STEP BY STEP] Building an Empire Through Cultural Connection: From Inspiration to Reach with Temu](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/69528583dd55f884f7c1e076_Step%20by%20Step%20Season%2014%20Episode%201%20Square.png)







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![[Step by Step] What Tools Can a Small Brand Use to Automate Customer Engagement?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e155f8c0b078ad831020_Step-By-Step-Season-3-(1).png)
![[Step by Step] What Tools Can Help Me to Tell My Brand Story?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e1575f078d7766d7eeea_Step-By-Step-Season-3.png)
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![[Step by Step] How Can My DTC Brand Compete with Established Brands?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e16e3cf0e018aa491da4_9.png)



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![[Step by Step] How Does CX Address Modern Customer Expectations?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e18b0926a3ace2ec0029_12.png)
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![[Step by Step] How to Go from a Contact Center to a Revenue Center?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e19d3cf0e04f1b495cba_Step-By-Step-Season-3-(1).png)
![[Step by Step] How Do We Evolve from Customer Support to Customer Experience?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e1a0554dad961a334bd5_Step-By-Step-Season-3.png)