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After being laid off in 2014, Toyiah Marquis turned her passion for patches into a thriving business built on cultural representation and authentic connection. Patch Party Club started as an in-store experience and single-product experiment on Temu. We sit down with Toyiah to explore how she leveraged Temu's platform to test, learn, and scale strategically, while sticking with her mission and vision as a founder. From creating a special patch for customers battling cancer to discovering unexpected demographic opportunities, Toyiah's journey shows how marketplace success comes from staying true to your brand ethos while remaining flexible enough to evolve.
Read Show Notes![[STEP BY STEP] Building an Empire Through Cultural Connection: From Inspiration to Reach with Temu](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/69528583dd55f884f7c1e076_Step%20by%20Step%20Season%2014%20Episode%201%20Square.png)
![[Step by Step] What Role Does a Tech Stack Play in Customer Retention?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e4f7927530430a6c7a39_1582683603-artwork.jpeg)
![[Step by Step] How Do I Acquire New Customers?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e4f505307e0fdebdf24a_1582562663-artwork.jpeg)
![[Step by Step] How Do I Build an eCommerce Tech Stack?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e5145ffb289a77ad93fb_1582309807-artwork.jpeg)








![[Step by Step] How Can I Successfully Sell My Business?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e572d931479765641183_5e1502722ed7f3419d4d56b6_SBS%25252520Ep%252525205.jpeg)
![[Step by Step] What is Private Equity and When Do I Need It?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e5762ceaa5ac89700bfa_5e15019a7191e984abe07fc9_SBS%25252520Ep%252525204.jpeg)
![[Step by Step] How and When Do I Raise Venture Capital?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430e591c8e9741571786aaa_5e14f5a34c65dc9a3e769310_Step%25252520By%25252520Step%25252520Ep%252525203.jpeg)
![[Step by Step] What is Venture Capital, Anyways?](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430ec653065d59912f101aa_1575921852-artwork.jpeg)
![[Step by Step] Retail Funding 101](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/6430ec5fe2e3c11b9ed8456c_1575855744-artwork.jpeg)


