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Jessica De Gennaro didn't know what a succulent was when she launched Shop Succulents. But she knew how to solve operational challenges, work agilely, and move product quickly on marketplaces. She tapped into the pandemic’s succulent boom and built a multi-marketplace operation shipping hundreds of thousands of live plants every year. Jessica shares how Shop Succulents grew from 50 to 500 SKUs on Temu in months, leveraging platform-specific catalogs, vertical integration of growing operations, and continuous creative innovation to stay ahead in the highly competitive marketplace landscape.
Read Show Notes![[STEP BY STEP] Unlocking A Niche Category: Achieving 10x Growth In One Year with Temu Through Market Innovation](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/695301abda52aad6bdb9d83b_Step%20by%20Step%20Season%2013%20Episode%202%20Square.png)












