Commerce is cultureâ˘. Weekly eCommerce podcasts that map how brands, technology, and consumer behavior shape what people buy and why it matters, across four ongoing series.
Recorded live at Google Marketing Live 2026, Phillip and eCommerce reporter Nicole Silberstein sit down with Ashish Gupta, VP & GM of Merchant Shopping at Google, who is behind the foundational commerce infrastructure powering the Shopping Graph and Universal Commerce Protocol. Gupta breaks down the GML announcements: UCP's expansion beyond shopping into hotels and food delivery, the multi-item Universal Cart that spans Search, Gemini, YouTube, and Gmail, and why the future of agentic commerce still depends on merchants nailing the fundamentals.
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![[STEP BY STEP] Optimizing the Product Promise](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/697a396d6be9838b97e0e13b_Step%20by%20Step%20Season%2014%20Episode%201%20Square.png)

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![[STEP BY STEP] Carving New Frontiers: Selling Premium Cuts On Temuâs Fast-Growing Marketplace](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/69551da6da38923316dc5621_Step%20by%20Step%20Season%2013%20Episode%203%20Square%20(1).png)
![[STEP BY STEP] Unlocking A Niche Category: Achieving 10x Growth In One Year with Temu Through Market Innovation](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/695301abda52aad6bdb9d83b_Step%20by%20Step%20Season%2013%20Episode%202%20Square.png)
![[STEP BY STEP] Building an Empire Through Cultural Connection: From Inspiration to Reach with Temu](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/69528583dd55f884f7c1e076_Step%20by%20Step%20Season%2014%20Episode%201%20Square.png)

![[DECODED] The Future of Omnimodal: When Commerce Unlocks New Opportunities](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/69489e9f77155175c3847331_Future%20Commerce%20Decoded%20Season%205%20Episode%205%20Square.jpg)


![[DECODED] The New E-Commerce Wars: When Brands Need to Earn Their Place in Consumers' Lives](https://cdn.prod.website-files.com/5d7da04028ecca2357d6b3b0/693f704516dd44ca43456460_Future%20Commerce%20Decoded%20Season%205%20Episode%204%20Square.jpg)

